Portrait of a Tablet Shopper [Infographic]

Did you know that the number of Americans forecasted to own a tablet by the end 2012 is up to 60 Million? Considering the growth of tablet adoption, this number is not surprising. For businesses looking to understand this customer segment, Miva Merchant has put together a great infographic that highlights recent trends in table ecommerce.

The infographic shows that tablet web use has increased over 300% from last year, and is actually growing 10 times faster than smartphones. It’s also expected to account for 10% of total website traffic by 2014. Some other key customer behavior findings are:

• The age group with greatest tablet ownership: 18-34; Predominantly male
• 77% used their devices for shopping during the 2011 holiday season
• Tablet users on average spend 20% more than computer users
• 30% agree that tablet mobility leads to purchasing more often

The key lesson here is for businesses to examine how consumers are using mobile technology during their purchase decisions. It’s also important for businesses to review whether they’re offering the mobile shopping experience that their customers are looking for. The customer landscape is changing and if you don’t embrace new technology – you might get left behind.

Infographic by Miva Merchant